Since January 2022, Carbondale Tourism has been repositioning its mission as a tourism organization and taking steps to develop a destination stewardship strategy that balances tourism management tactics alongside marketing and communications.
In spring 2022, the Tourism Council of Carbondale (TCC) – comprised of tourism business owners (many of whom are residents of the community) – convened its committee members to participate in a visioning session to determine their view of how Carbondale should be promoted and positioned as a destination, and what kind of visitor messaging felt like an authentic voice for the community.
Through this and subsequent work sessions, the Take it Easy campaign was brought to life and is framed as the new mantra for locals and visitors alike. It has a dual meaning, but overall is a call-to-action requesting everyone to take care of the environment, the town, and each other—echoing the three pillars of sustainability. Take it Easy is also a nod to the Carbondale way of life and our rural town vibe that we cherish.
How can local businesses and organizations help spread the Take It Easy mantra? Here’s a few simple steps to get involved:
Carbondale’s longest-running tradition, Potato Day, wil
Friday, October 14- Sunday, October 16, 2022