Take It Easy — A Toolkit for Carbondale Businesses

Since January 2022, Carbondale Tourism has been repositioning its mission as a tourism organization and taking steps to develop a destination stewardship strategy that balances tourism management tactics alongside marketing and communications. In the spring of 2022, the Tourism Council of Carbondale (TCC), comprised of tourism business owners (many of whom are residents of the community), convened its committee members to participate in a visioning session to determine how Carbondale should be promoted and positioned as a destination.

Through this and subsequent work sessions, the take it easy campaign was brought to life and is framed as the new mantra for locals and visitors alike. It has a dual meaning, but overall is a call-to-action requesting everyone (visitors and locals) to take care of the environment, the town, and each other — echoing the three pillars of sustainability. Take it easy is also a nod to the Carbondale way of life and our rural town vibe that we cherish.

How can local businesses and organizations help spread the take it easy mantra?

Here’s a few simple steps to get involved:

Be a ‘Take It Easy’ Advocate

Encourage visitors and guests, local friends and neighbors to check out the take it easy and Stewardship Guide on the Carbondale website

  • Content on these pages provides the take it easy mantra and the stewardship guide to respecting our natural environment and public lands

Promote and learn the Take It Easy mantra

  • Download this printable guide to display at your front desk, check-out counter, or hostess station, and to share with your frontline staff

Share on your channels

For questions about the take it easy campaign, please contact Carbondale Tourism’s strategy team: Sarah-Jane Johnson and Derek Schimmel

Take it all in.

Explore arts & culture

Cruise on a scenic drive

Where to chill out

Events & Activities

Jun 7
>Downtown Farmers’ Market
Downtown Farmers’ Market

June 7-Sept 27th


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Jun 10
>Tri for the Sun Triathlon
Tri for the Sun Triathlon

June 10 (Sat)
Carbondale Pool & Sunlight Mtn Resort


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Jun 11
>Mexican Rodeo
Mexican Rodeo

Gus Darien Rodeo


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Jun 11
>Summer Park Concert Series
Summer Park Concert Series


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Jun 16
>Pickleball Tournament
Pickleball Tournament

Roaring Fork Pickleball Association
Trevor Cannon
June 16-18 (Fri-Sun)
YCAB & Darien Courts

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Jun 24
>Festival Las Americas
Festival Las Americas

Club Rotario
Lucy Moncada Arcila


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