Take It Easy- A Toolkit for Carbondale Businesses

Since January 2022, Carbondale Tourism has been repositioning its mission as a tourism organization and taking steps to develop a destination stewardship strategy that balances tourism management tactics alongside marketing and communications.

In spring 2022, the Tourism Council of Carbondale (TCC) – comprised of tourism business owners (many of whom are residents of the community) – convened its committee members to participate in a visioning session to determine their view of how Carbondale should be promoted and positioned as a destination, and what kind of visitor messaging felt like an authentic voice for the community.

Through this and subsequent work sessions, the Take it Easy campaign was brought to life and is framed as the new mantra for locals and visitors alike. It has a dual meaning, but overall is a call-to-action requesting everyone to take care of the environment, the town, and each other—echoing the three pillars of sustainability. Take it Easy is also a nod to the Carbondale way of life and our rural town vibe that we cherish.

How can local businesses and organizations help spread the Take It Easy mantra? Here’s a few simple steps to get involved:

Encourage visitors and guests, local friends and neighbors to check out the Take It Easy and Stewardship Guide on the Carbondale website
Promote and learn the Take it Easy mantra
Share on your Channels

For questions about the Take it Easy campaign, please contact Carbondale Tourism’s strategy team: Sarah-Jane Johnson and Derek Schimmel

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Where to chill out

Events & Activities

Oct
1

Ross Montessori School Tater Trot

8:30am-10am
Oct
1

Potato Day Parade & BBQ

10:30am-3pm

Carbondale’s longest-running tradition, Potato Day, wil

Oct
1

Gymkhana Sopris Gymkhana Club

2pm-7pm
Oct
7

First Friday

7pm-9pm
Oct
7

Bonedale Flashmob

5:30pm-6pm
Oct
14

Farm Fest

Friday, October 14- Sunday, October 16, 2022
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