Take It Easy- A Toolkit for Carbondale Businesses

Since January 2022, Carbondale Tourism has been repositioning its mission as a tourism organization and taking steps to develop a destination stewardship strategy that balances tourism management tactics alongside marketing and communications.

In spring 2022, the Tourism Council of Carbondale (TCC) – comprised of tourism business owners (many of whom are residents of the community) – convened its committee members to participate in a visioning session to determine their view of how Carbondale should be promoted and positioned as a destination, and what kind of visitor messaging felt like an authentic voice for the community.

Through this and subsequent work sessions, the Take it Easy campaign was brought to life and is framed as the new mantra for locals and visitors alike. It has a dual meaning, but overall is a call-to-action requesting everyone to take care of the environment, the town, and each other—echoing the three pillars of sustainability. Take it Easy is also a nod to the Carbondale way of life and our rural town vibe that we cherish.

How can local businesses and organizations help spread the Take It Easy mantra? Here’s a few simple steps to get involved:

Encourage visitors and guests, local friends and neighbors to check out the Take It Easy and Stewardship Guide on the Carbondale website
Promote and learn the Take it Easy mantra
Share on your Channels

For questions about the Take it Easy campaign, please contact Carbondale Tourism’s strategy team: Sarah-Jane Johnson and Derek Schimmel

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Events & Activities

Feb
3

February First Friday

5pm

Come stroll the sidewalks in the heart of Carbondale’s

Feb
26

Puzzle and Pie Night

4pm - 7:30pm

Join us for our Second Annual Puzzle & Pie Night Out. Ge

Mar
3

First Friday “Creative District Focus”

5pm
Mar
9

Green is the New Black Fashion Show — Carbondale Arts

7PM

March 9-11 (Thurs-Sat)

Green Is the New Black is a

Apr
7

First Friday — Healing Hoof It 5K and Animal Parade

5pm
Apr
8

“Where My Peeps At?” Scavenger Hunt

8:30am

7th Annual Where My Peeps At? Scavenger hunt.

Ra