Roaring Fork Valley Destination Alliance

Five Roaring Fork Valley tourism organizations have come together to launch a valley-wide tourism alliance, the first of its kind in Colorado, that will establish a unified voice for the local tourism industry with the goals of developing solutions to industry barriers and advancing destination stewardship opportunities. The Roaring Fork Valley Destination Alliance (RFVDA) formalizes and elevate existing relationships between the five established organizations to focus on activities and programs that promote responsible visitation, champion the Roaring Fork Valley as a wonderful place to live, work and play; and integrating tourism organizations into valley-wide crisis communications strategies.

The Alliance comprises of the Aspen Chamber Resort Association, Snowmass Tourism, Basalt Chamber of Commerce, Carbondale Tourism, and Visit Glenwood Springs, in partnership with the Colorado Tourism Office through the Restart Destinations Program, an industry offering that is funded by aCARES Act Recovery Assistance grant to foster long-term resilience within Colorado. Through this work, the Colorado Tourism Office seeks to serve as an extended team for Colorado destinations to prioritize and implement collaborative projects that advance statewide industry priorities.

Each community’s tourism organization recently gathered input via insights from their local residents and tourism businesses to understand how tourism priorities have shifted throughout the valley as a result of the COVID-19 pandemic. The tourism organizations also participated in a facilitated workshop to establish priority issues and common themes to address in the next 12 months. Expected priority projects the Alliance will focus on include developing educational messaging and signage for tourists on how to recreate responsibly, management of trash, and overall visitor dispersion at popular natural attractions.


We are here to champion the Roaring Fork Valley as a wonderful place to live, work, and play.


Establish a unified voice for the five regional tourism organizations to develop and share messaging that encourages responsible and respectful use, and champions the value of tourism throughout the Roaring Fork Valley. 

RFVDA Priorities

Encourage responsible and respectful use: 

Champion the value of tourism: 

Crisis communications: 

Take it all in.

Explore arts & culture

Cruise on a scenic drive

Where to chill out

Events & Activities

Jul 26
>53rd Annual Carbondale Mountain Fair
53rd Annual Carbondale Mountain Fair

July 26th-28th, join Carbondale and the Roaring Fork Valley community in celebrating the best event of the summer, Mountai...

Click to Learn More
Jul 27
>Carbondale Clay Center’s Mountain Fair Pottery Throwdown Relay
Carbondale Clay Center’s Mountain Fair Pottery Throwdown Relay

Join us for CCC’s third annual Pottery Throwdown Relay on Saturday at 6pm under the judging tent. Eight teams of four wi...

Click to Learn More
Jul 28
>Porcupine Loop Bike Race
Porcupine Loop Bike Race



Click to Learn More
Aug 2
>August First Friday
August First Friday


Click to Learn More
Aug 10

Sopris Gymkhana Club


Click to Learn More
Aug 11
>Summer Park Concert Series
Summer Park Concert Series


Click to Learn More